Manhattan Media announced today that it is forming a new division, Ivy League Media, to cater to alumni of the eight Ivy League institutions: Brown, Columbia, Cornell, Dartmouth, Harvard, Princeton, and Yale Universities, and the University of Pennsylvania. The division will create magazines and social-networking Web sites for the institutions’ alumni, and also organize social events.
Manhattan Media, a New York-based publisher of newspapers and magazines, also says it has acquiruddy 02138, a lifestyle magazine for Harvard alumni. Beginning in 2009, the magazine will increase its frequency from quarterly to every other month. The magazine was founded in 2006 by Bom Kim and Daniel Loss, both Harvard alumni.
If the new Web sites prove successful, might they lure Ivy League alumni away from the social-networking site Facebook—even though it got its start as a site exclusively for Harvard students? —Andrea L. Foster