If you think you saw a lot of ads for career colleges when you were watching daytime TV talk shows while home with the flu, you’re right.
Even as the Web grows in importance as a marketing tool for colleges, daytime talk shows — think Tyra — remain stalwarts for colleges pitching career training in health care, business technology, and life as a crime-scene technician.
“The Jerry Springer Show remains a consistent, sure-fire lead machine,” according to an article in Career College Central Magazine, which is published by the marketing company PlattForm.
The “judge shows” are big draws as well. Apparently, Judge Judy and the others strike a chord with those inclined toward a career in criminal justice.
“You want to know who’s watching these shows? The exact demographic our career colleges are targeting,” says Katie Tomlinson, director of media resources at PlattForm, in the article. “It’s the coveted 18-to-34-year-olds who -– pardon the expression -– need to get a life.”
The genre, known crudely as “nuts and sluts,” attracts advertisements from colleges because — well, let’s face it — tawdry does often translate into ratings. Or at minimum that’s what the article says. —Goldie Blumenstyk